Christmas 2016 from Alterna Haircare

Christmas Baubles with Alterna Haircare Tree

‘Tis the season of giving and Alterna Haircare have the perfect Christmas Collection for that special someone!  The collection includes five gift sets containing either a duo or trio of high-performance luxury products from their Caviar Anti-Aging and Bamboo lines all beautifully packed in a Christmas themed box.

Caviar Anti-Aging is the first and only comprehensive line of high quality hair care products that address natural, chemical and environmental aging. The finest, most effective ingredients such as Caviar Extract are used to restore hydration, strength, vibrancy and elasticity for more youthful looking hair after just one use.

Every product in the eco-chic Bamboo collection contain pure eco-certified extracts such as Bamboo and Kendi Oil to immediately boost hair’s intrinsic strength and flexibility for beautiful healthy hair without compromise.

All Alterna Haircare products are free of Sulfates, Parabens and Phthalates.

The Christmas Collection will be available at fine salons throughout the festive season and features:


Caviar Moisture Duo: Hydrate & Nourish Dry, Brittle Hair

The shampoo gently cleanses and reinvigorates dry, dull, aged hair while the indulgent conditioner nourishes, hydrates and protects hair from damage. 


  • Caviar Moisture Shampoo (250ml)
  • Caviar Moisture Conditioner (250ml)

Caviar Repairx Duo: For Damage Free Hair

Repairx Shampoo restructures & repairs strands while the conditioner transforms damaged hair and protects against breakage and further damage.


  • Caviar Repairx Shampoo (250ml)
  • Caviar Repairx Conditioner (250ml)

Caviar Volume Duo: Thicken & Lift Fine, Thin Hair

Volume shampoo and conditioner infuses hair with weightless moisture. Perfect for fine hair that is looking to maintain volume and body.


  • Caviar Volume Shampoo (250ml)
  • Caviar Volume Conditioner (250ml)

Bamboo Volume Trio: For Strong, Voluminous Hair

The Shampoo invigorates hair, building body from within the strands while the conditioner provides weightless moisture. 48 Hour Spray is used on the roots for amplified full-bodied all over volume that lasts.


  • Bamboo Volume Shampoo (250ml)
  • Bamboo Volume Conditioner (250ml)
  • Bamboo Volume 48-Hour Spray (125ml)

Bamboo Smooth Trio: For Strong, Sleek, Frizz Free Hair

The Kendi Oil infused shampoo eliminates frizz and smooths cuticles while the nutrient rich conditioner provides intense hydration. Kendi Dry Oil Mist is an instantly absorbed, lightweight mist that eliminates frizz and enhances shine.


  • Bamboo Smooth Shampoo (250ml)
  • Bamboo Smooth Conditioner (250ml)
  • Bamboo Smooth Kendi Dry Oil Mist (125ml)

Caviar Repairx Try-Me-Kit

A travel friendly trio of products for damage free hair.

  • Shampoo (40ml),
  • Conditioner (40ml) 
  • CC Cream (25ml) 

Caviar Volume Try-Me-Kit

A travel friendly trio of products for instantly 2x more volume. 

  • Shampoo (40ml)
  • Conditioner (40ml)
  • Miracle Mist (41ml) 


About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide. Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK is a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair-care products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email