NEW! Caviar Sheer Dry Shampoo from Alterna Haircare

Caviar Sheer Dry Shampoo on paint swipe

Let’s be honest: dry shampoos can be tricky. Aerosols dry shampoos can be sticky and powder dry shampoos can be difficult to apply. Enter PerfectDose, a revolutionary non-aerosol powder spray delivery system found in the new Alterna Haircare Caviar Anti-Aging Sheer Dry Shampoo.

With Caviar Sheer Dry Shampoo’s PerfectDose, users are able to refresh their hair with a semi-targeted spray pattern for more precise distribution on hair/roots. Each bottle of Sheer Dry Shampoo allows for approximately 200 uses (assuming one use is four pumps).

     “This new dry shampoo is love at first use,” said Rita Perna-Allor, Alterna Global House of Experts stylist and global artistic director. “This dry shampoo features our best in class Caviar Anti-Aging Formula, which combined with the PerfectDose delivery system, makes for a truly luxurious and unique experience.”

     This sheer, talc-free powder refreshes hair between washes and extends the life of blowouts by gently absorbing excess oil and impurities while adding texture and volume. In addition to Caviar’s signature Age-Control Complex®, which is infused with Caviar Extract and Vitamin C to address natural, chemical and environmental aging and help smooth the hair strands and increase shine, Caviar Sheer Dry Shampoo contains a highly absorbent blend of mineral-rich Kaolin Clay, tapioca starch and corn starch help to absorb excess oil, unwanted build-up and odors.


About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna Haircare’s collection of Caviar Anti-Aging products is the first and only comprehensive line of hair care products to address natural, chemical and environmental aging and turn back the hands of time. Each formula within the Caviar Anti-Aging collection help to age-proof your hair.

Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK are a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon, Kent Salon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair-care products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email