Caviar Resort in luxury resort setting


NEW CAVIAR Resort Collection, infused with CAVIAR Anti-Aging properties, delivers hair essentials to effortlessly address unique summer hair needs, while transporting you to faraway resort destinations that emanate pure luxury.

CAVIAR Resort is the FIRST line from Alterna Haircare’s CAVIAR collection that see’s three brand new limited edition summer-inspired hair styling and care products.

  • SEA Tousled Texture Spray 118ml – A lightweight volumising and texturizing spray that helps creates or enhance an effortless yet wavy texture in hair.
  • SUN Reflection Shine Spray, 125ml – A lightweight shine spray instantly adds shine and vibrancy to hair, while taming frizz and fly-aways.
  • BREEZE Air-Dry Styling Balm, 100ml – A no-heat styling balm that defines, conditions, controls frizz, adds shine and light hold to hair, for a hassle-free, quick style.
Caviar Resort 7

The CAVIAR Resort collection is infused with the following key ingredients:

  • Caviar Extract to help smooth the hair shaft and increase shine.
  • Vitamin B5 which improves the effects of hair elasticity, moisture retention and flexibility.
  • Sunflower Seed Oil that works as a natural antioxidant and UV protection to protect against colour-fade.
  • Coconut Oil to nourish the scalp
  • Tiare Flowers that leave hair conditioned and stronger.
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Discover an elevated take on effortless, summer looks with Caviar Resort. Caviar Resort products will retail for £30.00 each and will be available for salons to purchase from May 2018. Get in touch to find out about our latest Alterna Haircare Introduction packages and promotions.

About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide. Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK is a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair & beauty products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email