Alterna Anti-Aging Anti-Frizz Collection in luxury setting


Experience the synergy of Anti-Aging and Anti-Frizz smoothing technology with Alterna Haircare’s new Caviar Anti-Aging Anti-Frizz Collection!

The  collection features 5 brand new products that contain a blend of essential ingredients to help retain moisture in the hair and provide humidity protection. Strands are left smooth, with 80% less frizz for up to 72 hours.*

Our frizz control collection of hair styling and care products include:

  • NEW! Anti-Frizz Shampoo & Conditioner: A luxurious cleanser and nourishing conditioner that help create youthful silkiness while weightlessly smoothing hair. Advanced formulas fight all levels of frizz in any climate. MSRP £34.50 each
  • NEW! Anti-Frizz Blowout Butter: This lightweight melting cream-to-oil formula tames even the most defiant, frizzy hair while protecting from heat-styling and humidity to seal in moisture, shine and smoothness. MSRP £34.50
  • NEW! Omega+ Anti-Frizz Dry Oil Mist: Instantly add shine while taming frizz and flyaways with this lightweight mist infused with a blend of replenishing omega oils to leave hair soft and silky smooth. MSRP £34.50
  • NEW! Omega+ Anti-Frizz Nourishing Oil: A powerful, indulgent treatment oil that contains a highly concentrated dose of C22 fatty acids to deeply nourish hair. MSRP £39.75
2018 05 Caviar Anti Frizz Group Tall 01

This collection’s package design features a brand new colour scheme and is infused with our signature Caviar fragrance of Green Tea & Bergamot. Our Climate Shield Complex, a proprietary technology, weightlessly controls the level of moisture in hair in the environment, to help keep strands smooth, soft and less frizzy for up to 72 hours!

Formulated with a triple oil blend, which includes Avocado Oil, Abyssinian Oil and Camellia Oil, they infuse the hair fibre with Vitamins and Omega-6 fatty acids and leave hair nourished, manageable with enhanced shine and strength.

Caviar Omega+ Anti-Frizz Dry Oil Mist with Avocados
Alterna Brand Ambassador Andrew Fitzsimons holding Caviar Anti-Frizz Blowout Butter

“The Caviar Anti-Frizz Collection will be flying off the shelves,” said Andrew Fitzsimons, Alterna Haircare brand ambassador and celebrity stylist. “This is the ultimate collection to tame frizz while adding humidity protection for irresistibly polished locks everyone will envy!”

The Caviar Anti-Frizz Collection will be launching in salons throughout the UK from May 2018. Get in touch to find out about our latest Alterna Haircare Introduction packages and promotions.

* Based on a clinical study, with use of Caviar Anti-Frizz Shampoo, Conditioner & Blowout Butter.

About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide. Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK is a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair & beauty products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email