NEW! Bamboo Beach from Alterna Haircare

Image of Bamboo Beach pool background


Summer is right around the corner, so you know what that means; its time for Alterna Haircare’s fifth limited edition Bamboo Beach collection! This year’s collection of summer-inspired hair styling and care products will see the return of two Bamboo Beach favourites and two brand new products in all-new packaging.

The Bamboo Beach collection is infused with organic bamboo extract to strengthen hair, nourishing Tahitian coconut to moisturize hair and Alterna Haircare’s proprietary Color Hold® technology to protect hair color from the sun, saltwater and other summer stressors. It will also maintain the world famous Brazilian Mango and Coconut Milk fragrance.

Bamboo Beach will be available in fine salons and includes:

  • NEW! Breeze Dry Balm Air Dry Styler: A texture enhancing styling cream for defined, frizz-free air-dried styles. Helps define the hair’s natural texture or curl pattern with a flexible hold.
  • NEW! 1 Minute Recovery Masque After-Sun Treatment: A deeply restorative hair mask that helps to restore dry, parched hair in less than 1 minute! This express treatment leaves hair more conditioned, more manageable, soft and shiny.
  • Ocean Waves Tousled Texture Spray: Our #1 summer styler is back! A lightweight texturizing spray that creates “just-back-from-the-beach” hair. Applied to dry or damp hair, this spray provides UV protection, combats summer hair stressors and creates effortless, tousled hair.
  • Sunshine Spray Protective Shine Veil: A weightless mist that instantly polishes and adds brilliant shine, while protecting hair from summer stressors.

“This year’s Beach collection is the best one yet – you better believe it will sell out faster than ever before,” said Rita Perna-Allor, Alterna Haircare Global House of Experts stylist/Global Artistic Director. “Whether you’re planning your summer holiday or just want to bring a little bit of the beach into your beauty routine – this year’s collection is a must-have!”


About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna Haircare’s collection of Caviar Anti-Aging products is the first and only comprehensive line of hair care products to address natural, chemical and environmental aging and turn back the hands of time. Each formula within the Caviar Anti-Aging collection help to age-proof your hair.

Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK are a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair-care products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email