NEW Caviar Anti-Aging Moisture Intense Collection

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Introducing…NEW Alterna Haircare Caviar Anti-Aging Moisture Intense Collection:

The Ultimate Transformation for Very Dry Hair.

Introducing the latest collection from Alterna Haircare, Caviar Anti-Aging Moisture Intense is the brands first-ever innovation formulated specifically for customers with very dry coarse hair.



Caviar Anti-Aging Moisture Intense Oil Crème Pre-Shampoo Treatment: The first luxury pre-shampoo treatment from Alterna Haircare that deeply moisturises to revitalise dehydrated strands, leaving hair cashmere soft and shiny. Applied to dry hair from roots to tips for 5-15 minutes before shampooing, this treatment binds the conditioning agents in Moisture Intense products, allowing it to better hydrate hair.

Caviar Anti-Aging Moisture Intense Oil Crème Shampoo: A low-lather oil-based cleanser that gently removes dirt and oils. Featuring an innovative oil-based texture which transforms to an anti-aging crème with water. Inspired by skincare technology of oil cleansers, it gently cleanses impurities, smooths raised cuticles on dry hair strands, replenishes intense moisture and transforms dry hair to supremely soft and smooth.

Caviar Anti-Aging Moisture Intense Oil Crème Deep Conditioner: Alterna Haircare’s most hydrating conditioner, this is an intense deep conditioner that penetrates and hydrates even the driest hair types to transform coarse hair into soft and smooth.

Key Ingredients

  • Abyssinian Oil: A rich source of Omega 9 Fatty Acids, this intensely nourishing ultra-light, non-greasy oil protects against dehydration and leaves hair silky and shiny. This oil has a uniquely small micro-molecular structure, so it nourishes without the weight. In clinical studies comparing conditioning, anti-breakage and shine, Abyssinian Oil out-performed or performed as well as Argan Oil.
  • Avocado & Olive Oils: Provides intense conditioning and shine. Olive oil soothes frizz, treats damage and helps get rid of tangles. Avocados contain biotin, a vitamin that can help to make hair stronger. Both olive oil and avocado have moisturising properties, so they’ll leave hair feeling soft and looking shiny. 
  • Caviar Extract: Contains amino acids and Omega-3 Fatty Acids that help smooth the hair shaft and increase shine.
  • Color Hold® Technology: A proprietary technology that locks in hair color brightness.
  • Seasilk®: A blend of marine botanicals that provides exceptional moisture and helps repair damaged hair.
  • Enzymetherapy®: An exclusive blend of enzymes and minerals designed to help vital nutrients adhere to hair.

While Alterna Haircare’s Caviar Anti-Aging Moisture Replenishing Moisture Shampoo and Conditioner have been one of our top selling products for many years, we received feedback from our customers with extremely dry, coarse hair that they would love even more moisture. Moisture Intense is the answer to those prayers!

About Alterna Haircare

Alterna Haircare have been pioneers in creating ground-breaking, state-of-the-art formulas which set the industry standard for the finest “alternative” luxury haircare products in the world. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna Haircare defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna Haircare’s collection of Caviar Anti-Aging products is the first and only comprehensive line of hair care products to address natural, chemical and environmental aging and turn back the hands of time. Each formula within the Caviar Anti-Aging collection help to age-proof your hair.

Whatever your haircare need, Alterna Haircare believe you shouldn’t have to choose between clinically-proven, salon-tested results and natural, good-for-you ingredients. That’s why all of their products are: Pure. Proven. Professional. For more information, please visit

About Fresh Approach

Fresh Approach UK is a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon, Kent Salon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, premium hair-care products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email