Founded in 2010, Fresh Approach UK was created to bring UK salons the very best luxury, innovative hair-care products and services available. The portfolio partners, Alterna Haircare, Doop Products, Ecru New York, Kemon Colour & Nanokeratin System truly reflect our desire to help salons gain both profit and loyalty from their clientele.

The Products

Your clients will love them, your stylists will be inspired by them and your business will thrive through them.

Privately Run

High Quality Personal Service, we promise you will never feel like you are just a number.

Flexible Approach

From the introduction of new brands and services to establishing a support process, covering everything from Stock Management to Education, we tailor our approach to meet the individual requirements of you and your business.

Industry Experienced Staff

We have a full complement of experience within our team which really does mean we can help.


The Account Manager who regularly visits your salon is more interested in what you sell than what you buy. Education underpins our relationship, Fresh Approach places the role of “Trusted Advisor” at the core of all our business relationships.

Salon Only

 Our products are only available through salons.

Money Back Guarantee

We support your retail sales by allowing you to sell all our products with a simple “Money Back Guarantee”. We’ll replace products if clients bring them back to you.

If you are interested in becoming a stockist of any of our brands, or you are looking for your nearest stockist please get in touch on +44 (0)1925 578000 or email