Salon International 2015 Logo

Salon International 2015 – 10th – 12th October 2015

Fresh Approach are pleased to announce that their exhibition at Salon International 2015 was a HUGE success with visitors attending from all over the UK and overseas!

Salon International is the ultimate event for hairdressing professionals everywhere and is renowned for being the home of inspiration and education for hair professionals worldwide. The three day event took place from the 10th to the 12th October 2015 and combined a bustling exhibition hall full of professional brands, products and services, plus free live stages, on-stand demonstrations and the opportunity to try, compare and buy; a one stop shop for anybody and everybody that’s serious about hairdressing!

Fresh Approach was showcasing some of our featured brand partner’s collections from Alterna Haircare; DOOP Products, Ecru New York, Kemon and Nanokeratin System which all proved popular with visitors over the 3 days.

Alterna Haircare are pioneers in creating ground-breaking formulas which set the industry standard for the finest luxury haircare products in the world. We displayed a full range of products from Alterna Haircare’s collections which included Caviar-Anti Aging, Bamboo and Ten – Perfect Blends, all of which offer the best in luxury, quality and high-performance hair care.

DOOP Products are a line of ultra-trendy, salon quality hair styling products inspired by the creative youth in urban hotspots like London, Amsterdam, Tokyo, New York and Los Angeles. DOOP Products make it possible to create every hair style, without ever making it greasy and best of all, the products are paraben-free, easy to use, and easy to wash out.

ECRU New York collections compliment the trends and styles of today’s designers, combining high quality skincare and cosmetic ingredients with the performance of professional haircare. ECRU New York’s ethos of Do MORE with LESS has led to the creation of two collections; Signature Collection and Acacia Collagen Collection, both of which are designed to work individually or in combinations to create endless, versatile style.


Kemon is recognised as one of the world’s leading manufacturers of professional, fashion-inspired hair colour. We had our new Yo Color System, Cramer Color and Lunex Systems on display along with easy guides, colour charts. Our colour experts were also on hand to discuss our Kemon colour systems in detail throughout the show.


Nanokeratin System is a revolutionary smoothing treatment and hair care management system which redefine the natural state of hair, providing fabulous results. These rehabilitating therapies eliminate frizz and create a feeling and appearance of healthy, silky hair. The results are truly life changing.


Our experienced and dedicated Fresh Approach team were on hand throughout the show to meet with visitors, discuss our products, and provide insights into how our brands can delight clients, inspire stylists and make a real difference to your salon.

If you were unable to make it to our stand and are interested in hearing more about what we can do for your salon, please contact Fresh Approach on +44 (0)1925 578000 or email and we can come and see you!

Salon International takes place at ExCel London in October every year. Salon International will be taking place on Saturday 15th October – Monday 17th October 2016. For more information, visit or call 0844 894 2000.

Don’t forget to follow @Salon_Intl on Twitter for all the latest updates, or like their Facebook page here.



Fresh Approach UK is a leading independent UK distributor of Alterna Haircare, DOOP Products, ECRU New York, Kemon and Nanokeratin System. At Fresh Approach, our goal is to bring you the finest, luxury hair-care products and services that will make a real difference to your salon. Your clients will love them, your stylists will be inspired by them and your business will thrive through them. For further information, please contact Fresh Approach on Tel: +44 (0)1925 578000 or email