ECRU New York

Cosmetic Haircare…

Founded in 1999, ECRU New York combines high quality skincare and cosmetic grade ingredients with the performance of professional haircare. The result? Luxury products that TREAT and PERFORM. ECRU New York call this COSMETIC HAIRCARE.

Taking inspiration from the catwalk, ECRU New York’s collections identify the difference between everything and something. Do MORE with LESS. The less you need, the more you have and some things have more importance than others. Collections are designed to work individually or in combinations to create endless, versatile style.

Silk proteins created from the hydrolysis of silk fibers are used in many products within the collection to strengthen and improve the integrity of the hair. Originally, this ingredient was only used in high-grade skincare, however when applied to hair, it forms a transparent protective film that seals the hair cuticle increasing elasticity, natural shine and further preventing damage.

ECRU New York Signature Collection:

  • Cleansing
  • Nourishing
  • Styling
  • Finishing

Acacia Collagen ™ Collection

  • Anti-Aging

The ability to repair while creating style for trends and fashion has made it a favourite choice among models and fashion designers.

For more information on ECRU New York’s collections visit